After debuting a version of TVOS last year for a handful of third-party smart TV and streaming gadget makers, LG has upgraded webOS Hub and expanded it to more than 200 technology partners.
Additional brands including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai represent a tenfold increase over the 20 device partners announced when the webOS “hub” version was first introduced in early 2021. is showing.
According to research firm Omdia, LG is one of the world’s largest suppliers of smart TVs and smart TV operating software, controlling nearly 20% of the international TVOS market. According to LG, 120 million devices in 50 countries are running webOS.
With the latest iteration of webOS Hub, LG is following emerging business technology trends, offering a customizable platform that allows small consumer electronics manufacturers to establish their own brand on their devices.
Hub partners can customize and fine-tune their home screen by choosing a color scheme, applying a visual style that matches their identity, and inserting a logo for visibility.
It’s a similar strategy to what Xperi is rolling out in Europe with its TiVo-branded TVOS, where CE makers that can’t afford to develop their own OS will instead lose their leading connected TV gateway. It’s meant to keep your brand identity intact. Software Makers — Roku, Amazon, Google.
In the latest webOS Hub, LG also touts enhanced usability and personalization features, offering curated content to check out based on users’ tastes and preferences.
Next Pick1 recommends up to 3 live programs and 1 VOD title or app from a broadcaster or connected set-top box.
The new update also supports LG’s Magic Explorer, which displays information related to the content being played, such as actor bios and filming locations.
Additionally, webOS Hub offers an improved viewing experience with Clear Voice PRO. This is a feature that makes on-screen dialogue easier to hear.
Like traditional webOS, webOS Hub supports leading streaming apps such as Netflix, Disney Plus, Amazon Prime Video, and LG Channels, LG’s free premium content service.
TVOS adds vMVPD fubo TV and popular cloud gaming service NVIDIA GeForce Now.
Park Hyung-sei, president of LG Home Entertainment Company, said in a statement: