Image courtesy of ThinkNewsBrands.
ThinkNewsBrands today shared the findings of its Newsprint Recycling Report, which shows that 61.8% of newsprint produced in Australia is recycled.
The 2021-2022 newsprint collection and recycling report produced by IndustryEdge highlights Australian publishers’ sustained and ongoing efforts to minimize their environmental impact.
From 2021 to 2022, the recycling rate decreased slightly by 3.8 percentage points compared to the previous report conducted in 2020. Newsprint consumption declined less than expected, down just 7.8% on an annual basis, according to the report. This is below the previous year’s level, which averaged a 13.2% decline.
This report follows ThinkNewsBrands’ partnership with REDcycle. REDcycle is a used soft plastic recovery initiative that turns magazines and newspaper wraps into products such as furniture, parks and schools.
As part of the partnership, ThinkNewsBrands members dedicated $500,000 worth of advertising inventory to a nationwide advertising campaign aimed at educating the Australian public about the benefits of recycling.
Tony Wilkins, Executive Director of Environment, ThinkNewsBrands, said:
“Australia maintains its position among the world leaders in newspaper recycling and we expect this to continue, in line with the industry’s commitment to sustainability. More on that soon.”
Australia’s focus on newsprint recycling began in 1990 with the implementation of its first product stewardship plan, the National Environmental Sustainability Agreement for Newspapers and Magazines (NESA). NESA is supported by Nine, News Corp Australia, Seven West Media and Are Media.
Read the full report here
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