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Release:
October 22, 2022 16:00
An Ipswich fitness instructor has launched a bra recycling campaign to raise awareness about breast cancer after a successful prostate cancer blood test.
Emma Atkinson, owner of Fitology Studio, worked with the Agent Breast Cancer organization to talk more about breast cancer and raise money for research.
Emma welcomes all local women to come pick up their unwanted bras. This will help raise critical funding for pioneering breast cancer research.
A year-long campaign launched in October to mark Breast Cancer Awareness Month.
Atkinson says:
Emma Atkinson, owner of Fitology, has launched a bra recycling campaign.
– Credit: Charlotte Bond
“I organized a blood test for prostate cancer this year, so I thought I’d do something for women.
“The launch of the campaign ties in nicely with Awareness Month.
“I am also a big supporter of recycling and being green.
Emma Atkinson, owner of Fitology, has launched a bra recycling campaign.
– Credit: Charlotte Bond
Atkinson asks everyone to “spread the word” and collect as many bras as possible.
For every tonne of bras, Against Breast Cancer receives £700 in research funding.
Emma Atkinson, owner of Fitology, has launched a bra recycling campaign.
– Credit: Charlotte Bond
She added: However, more and more women are being diagnosed with breast cancer at a young age.
“It’s just a matter of talking about it. Having these conversations might make things a little easier. Women can learn from each other and share their experiences.”
A previous event at Fitology Studio, a prostate cancer blood test, brought together 138 men to check their health and learn how to protect themselves from “serial killers.”
Emma Atkinson, owner of Fitology, has launched a bra recycling campaign.
– Credit: Charlotte Bond
Atkinson organized a screening for her older brother, Chris Spall, after he was diagnosed with prostate cancer at age 47.
The studio has since raised £1,150 for two charities, the CHAPS Prostate Charity and the East Suffolk Prostate Cancer Support Group.
Emma Atkinson, owner of Fitology, has launched a bra recycling campaign.
– Credit: Charlotte Bond
