Chemical companies are not only investing in advanced recycling, they are talking a lot about it.
According to data from social media and advertising giant Meta, industry spending on advertising that mentions “advanced recycling” — a suite of techniques that use high temperatures to break down plastic into its basic building blocks — A surge in 2022.
By Dec. 12, the American Chemical Society, which represents chemical and oil companies such as Dow, Chevron, and ExxonMobil, will have ads on Facebook, Instagram, and Messenger focused on advanced or chemical recycling, according to metadata. I spent $265,649.
This is more than double the $97,000 we spent on this problem in 2021 and six times what we spent in 2020.
advanced recycling An increasingly controversial issue in the provincial capital and parliament. ACC member companies plan to open factories across the country, but some Democrats and environmentalists say the technology will prolong our reliance on plastic and its emissions should be more tightly regulated. It claims that there is
At a time when lawmakers in California and Colorado were considering wiping out plastic recycling bills, ACC advertising costs on advanced recycling rose in late May and hit nearly $10,000 a week by mid-June. rose.
Some of the ACC’s advertisements targeted specific bills, such as promoting advanced recycling. New York When rhode island — Two states that have introduced legislation to label chemical recycling as a manufacturing industry, neither of which has ultimately been able to move forward. Some of these ads link to forms that allow users to: Contact elected officials and advocate for chemical recycling.
ACC spending on plastic advertising in general also increased last month. Its “American Plastics Maker” Facebook page has spent about $1.7 million on meta ads in the last 90 days as of January 3rd. This is his fourth highest amount among all advertisers.
From May 7, 2018, when Meta first began showing ad spend, to September 14, 2022, the page spent an average of $14,400 per week. But in the last roughly 90 days of 2022, the group’s page has spent an average of $137,906 per week on him. His week on the meta platform — almost 10 times its weekly average compared to four years of growth.
One of the ACC’s priorities is to have states and legislatures label advanced chemical recycling plants as Clean Air Act manufacturing facilities, and 21 states have already done so. Some environmental groups and Democrats want the facility classified as a waste management operation, arguing that the facility should follow stricter emissions requirements.
“We promote our progress on many platforms, including Meta, to share our progress, support understanding, and correct misinformation about plastic circularity and innovation. PoliticoAxios, insiderconnected TVs and more,” said Jennifer Killinger, senior director of communications and public relations for ACC’s plastics division, in a statement.
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