Exercise equipment has never gotten particularly cheap, even if it saves you money in the long run. That’s why it’s even more important to do your research beforehand and shop before you buy. For example, if you’re looking to buy new exercise equipment in September and are willing to wait to save some change, you might want to wait until later in the year. But if you’re shopping in July and the urgency is high, I recommend searching for the best deals based on the time of year, your needs, and the machine’s price history. That doesn’t mean you can use it, but it may create the momentum you need to reach your fitness goals.