Most of us are informed about the scale, nature and impact of Delhi’s air pollution. Despite being aware of the toxic environment around us, people have become accustomed to it and take little action to take it seriously.
Air pollution is not as big a problem for society as one might hope, unless its effects are compounded.
Hamad Habibullah
Public habituation to such toxic air may be due to its long-term existence, difficulty in implementing alternatives that provide cleaner air, or other factors. .
With this normalization of Delhi’s current air conditions, we need to look for new and innovative ways to get people to take this issue seriously. The usual methods did not give the desired result. The problem of pollution, especially Delhi’s air pollution, has been reduced to rhetoric and social posts on his media.
Seeking to change people’s habitual attitudes towards the polluted air they breathe, Jamia Millia Islamiyah of Kiel University and AJKMCRC launched the initiative ‘For Environmental Change’, which uses storytelling to address air pollution problems in Delhi. started storytelling.
Hamad Habibullah
At first glance, storytelling may appear to be a form of entertainment or something like that, but environmental change storytelling uses it to tackle one of the most serious problems facing us today. It turned out to be a very promising tool for
The motivation here is to try to make an impact through positive, relatable and serious stories. Stories can be communicated or conveyed through various tools of storytelling in both traditional and non-traditional media, traditional and contemporary media.
Storytelling for Environmental Change is a project that explores the potential for participatory approaches to storytelling in addressing the devastating challenge of urban air pollution facing India. The study focused on New Delhi, the world’s most polluted city, and was specifically designed to explore the possibilities and challenges created by the COVID-19 pandemic in relation to environmental advocacy. It has been.
Hamad Habibullah
References to COVID-19 point to the changing circumstances experienced during the pandemic when people and related activities came to a halt. These include things like clean air, clean water bodies, and the return of certain animals to their original habitats. The project seeks to take advantage of the experience of the time and adopt certain aspects of it in a pandemic-free society regarding air pollution.
The project draws on the fields of media studies, environmental humanities, social movement studies, and documentary film practice to propose a collaborative process to co-produce new stories about air pollution. This study envisions an ethically sound and contextual filmmaking collaboration between grassroots environmental research and advocacy groups and local documentary filmmakers facilitated by the research team.
Hamad Habibullah
As part of the project, students from Development Communications, AJKMCRC and Jamia Millia Islamia are using storytelling tools to conduct an advocacy campaign called “The Vayu Saga” to tackle air pollution. Students use a variety of storytelling tools in their campaigns, ranging from familiar photography and filmmaking to traditional and unconventional tools such as comics and puppetry.
The idea is to tell people different stories about air pollution and its effects so that they are relevant and understandable to the general public in the city.
According to them, this can at least confuse the familiar selves of citizens and make them start taking matters seriously.
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