Reading, UK: Greens the Signmakers, a printing and signage company based in East Yorkshire, invested in the HP Latex R2000 printer to expand into new markets and strengthen environmental certifications.
The new press helped the business take jobs in a profitable market and significantly enhance its environmental USP. This is driven by demand for solutions from customers who are actively seeking ways to incorporate sustainable and environmentally friendly practices into their designs, processes and services.
Greens offers a wide range of printing and signage services across the UK and counts notable clients such as Halfords, Carpet Right and Currys. This family-run business will celebrate its 60th anniversary next year. This is a major milestone as we aim to become one of the UK’s leading green printing businesses.
Managing Director Lawrence Green is the third generation in the family to lead the business. Inspired by her 8-year-old daughter, Charlotte, Lawrence sought ways to improve her trust in the environment while growing Greens as a business. A key part of his strategy for 2022 has been to invest in new technologies that enable businesses to become greener. Lawrence sought advice from his HP, and after HP experts discussed several options, Lawrence and the Greens team quickly determined that the HP Latex R2000 was the ideal solution for him.
“The HP R2000 is the perfect all-rounder for us as a business and was the obvious choice when it came to investing in new devices,” said Lawrence Greens. “Not only are they great printers, but because they use HP Latex Inks, you can also create recyclable work. If the was flame retardant before printing, it will remain after printing with HP Latex Inks, or if it is recyclable, it will remain so when printed.
Lawrence said the impact of the HP Latex R2000 has not only helped improve the company’s environmental image, but it has also encouraged Greens to take on more work in vehicle graphics, one of the most profitable areas in the industry. added that it is now possible to
HP has created a video that tells the full story, which is now available on YouTube. You can watch the full interview here.