Environmental activist Fernando Brown launches sustainable skincare brand 2250.
2250 was one of the first skincare companies to launch a rewards program on blockchain and plans to use the technology to include the community as part of the decision-making process by giving them voting rights on new products. .
Tokens are also awarded for purchases, skin quiz updates, and packaging recycling. These tokens can be exchanged for gifts or stored as other tokens to increase their value.
Mindfulness to eliminate waste
The 2250 was created by Fernando Braun and Necim Zououi. These two are willing to change the wasteful landscape of the beauty industry.Started by lifelong activist Nessim
Tounes Clean Up is an environmental non-profit organization located in Tunisia, North Africa. To date, the organization has collected and recycled over 700 tons of plastic, glass and aluminum from beaches and landfills. Nessim’s mission has always been to educate and take action on environmental issues. The beauty industry is one of her most wasteful industries in the world, so Ness has found a way to combine her entrepreneurial skills and activism with her 2250.
2250 product line
The 2250 Cleanser is a custom cleanser for the 2250. Ingredient highlights include: Ginger root extract; provitamin B5 (d-panthenol); galactoarabinan; and bacillus ferment (probiotics).
Ingredient highlights in 2250 Serum include Hyaluronic Acid, Vitamin C, Niacinamide and Fullerenes, powerful antioxidants that are 1,000 times more potent than Vitamin C.
Highlights of the 2250 Moisturizer ingredients are Retinol, Snow Mushroom, Hemp Seed Oil (CBD) and Tocopherols (Vitamin E).