Surveys show that Britons are becoming increasingly concerned about the environmental impact of their food.
And nearly all of us admit that we care about animal welfare when it comes to the produce we eat.
Nearly four in five Britons (78%) believe there is a growing concern about the environmental impact of food, and nearly nine in ten (87%) say they are concerned about animal welfare. I am answering
Given the current situation across the country, a new set of welfare and sustainability standards is paving the way to help make shopping easier for conscious consumers.
Arla, the UK’s largest dairy company, has launched a new initiative called Arla CARE. The initiative will feature new on-pack logos across the broader milk portfolio.
Cravendale, BOB and Big Milk represent higher standards across the C – Cooperatives – A – Animal Welfare – R – Renewable Energy and E – Ecosystem and all Arla CARE farmers must meet the required standards. there is.
All farmers, including those who work hard to produce milk for the nation, must adhere to the requirement that cattle be allowed to graze freely when weather conditions permit.
Farmers also need to support biodiversity and restore natural ecosystems, and commit to using renewable energy on their farms to further reduce their overall carbon footprint.
Arla farmer Alex Hollands said:
“I think it’s important that consumers are aware of the high standards we set.
“From ensuring our herds are healthy and happy, by creating homes for different species of wildlife and using renewable energy such as solar panels and boreholes to power our farms. From protecting nature to working together, Aara farmers like me care about the same things that I do – important for shoppers picking up milk from supermarket shelves.”
These standards act as a stamp on all of Arla’s branded milk portfolios, including Cravendale, Big Milk and BOB, making it easy for shoppers to find milk produced by caring and trusted farmers.
Kate Liversidge, Senior Agriculture Manager at Arla, added: land, and farmers.
“We know it is very important for people to understand where their food comes from and how it is made. You can be confident that your milk is being produced to very high standards by caring farmers.”
For more information on the CARE criteria, please visit: www.arlafoods.co.uk/care