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Advertise your rental property like a pro with these tips
As a landlord or property owner, your primary objective is to fill vacancies and maximize financial returns. In an endless sea of apartment hunters looking for a place to call home, you need to present your property as the best option on the market. Advertise your rental property like a pro with these tips from Apartments.com.
1. Evaluate your target audience.
A property can appeal to different people depending on its style, location, and price. For example, rental properties near bars and colleges may appeal to young college students, while properties in quieter suburban areas may attract more families. By identifying your primary audience, you can tailor your ads to meet their expectations.
2. Take a high quality photo.
A clear photo is one of the most valuable elements you can include in your ad. They often help prospective tenants get their first look at your rental property. Photos help renters better assess whether your property meets their needs. Here are some tips for using images effectively.
- Use proper lighting to improve image clarity and resolution
- Make sure your property is clean of trash and debris
- Capture your rental property from the best looking angles (inside and outside)
- Staging the property’s interior naturally so renters can imagine living in it
- Photograph bedrooms, bathrooms, kitchens, major appliances, dining rooms, living rooms, outdoor spaces, and other areas that capture the feel of the property and surrounding area.
- If possible, use a wide range of high-quality cameras that can capture the majority of each space
- Hire a professional real estate photographer if needed
3. Use heading formulas.
If you don’t know how to advertise your property, try the headline formula. This formula covers the key elements your ad should feature, such as:
- rent
- number of bedrooms and bathrooms
- Property type (apartment, condominium, detached house, etc.)
- position
- Selling Points (one or two characteristics that set the property apart)
4. Write a catchy property description.
Property descriptions highlight the best qualities of the property. It should be catchy, fun and engaging. Describe your rental property in a way that shows beautiful images and lets renters know why it’s special. For example, “This vintage apartment of his from the 1920s features original shiny hardwood floors and large French windows that let in plenty of natural light.”
5. Include information about rents, leases, and fees.
Beautiful prose and beautiful photography always help with engagement, but renters need to know the technical elements of their rental property. Include relevant information such as rent, lease rules, and fees.
6. Highlight recent additions and upgrades.
Highlighting new upgrades and additions is beneficial because it improves the value of your rental property, attracts more candidates, and allows you to take advantage of those upgrades to charge higher rents. Some of the standard upgrades and additions that should be featured include:
- Kitchen and bathroom update
- New modern appliances and lighting
- New paintwork, renovations, and other additions
- security system
- Add smart home (smart thermostat, wireless doorbell, etc.)
It’s also wise to mention other benefits such as parking access, utilities (cable, internet, etc.), storage space, and closet space.
7. Disclose Limitations.
As with any property, you should set expectations for potential tenants living in your property about what is and is not allowed. Be sure to include These rules in advertising help filter out candidates who don’t want to abide by them, such as pet restrictions or her HOA regulations.
8. Include screening criteria.
You don’t need a background check to know that some apartment hunters aren’t suitable for rental properties. Including screening criteria in your ad will help renters know how to qualify. We want to increase the percentage of applicants who can meet the requirements. This makes the landlord-tenant relationship more prosperous in the long run. Some measures worth mentioning are:
- smoking standards
- pet standards
- Tenant’s rent-to-income ratio
- Background check requirements
- Lease term requirements
9. Incorporate videos and 3D virtual tours.
3D virtual tours and videos put potential tenants directly inside the unit, giving them a 360-degree experience of the layout. A cell phone makes it easy to create a 3D virtual tour and video of him in your rental property, but make sure you have a good quality camera with good lighting.
10. View dimensions and floor plans.
Tenants are as diverse as the rental properties they own. People have different living needs and look for places that meet those requirements. Legitimate advertisements must therefore show the dimensions, floor plan, and size of the property so that applicants can accurately determine if the property is suitable for them.
11. Advertise the common facilities of the building.
Rental properties are attractive enough to have common facilities for residents to use. If you have facilities such as a pool, gym, library, or computer lab, you should highlight them front and center in your ad.
12. Advertise nearby establishments.
No matter how attractive your rental property is, units are only one factor applicants consider when making a decision. Familiar facilities are convenient things that many people want to enjoy. If your property is near notable amenities such as grocery stores, hiking trails, parks, restaurants, specialty stores, entertainment centers, etc., you should emphasize those benefits.
13. Offer face-to-face apartment tours.
Timing is key when it comes to promoting in-person apartment tours. You should choose a time that accommodates the largest pool of potential tenants. Weekends and evening tours may be the most convenient times for applicants as most people are away from work.
14. Other details that can be highlighted.
If you have additional details about the rental property that you think would be helpful in advertising, please include them. for example:
- Home security features: window locks, keycard entry, security systems, security guards, etc.
- Outdoor features: patios, decks, fire pits, outdoor jacuzzis, dog walking, and more.
Apartments.com makes it easy to list and advertise your rental property. It also connects you with the right renters by highlighting your property’s unique amenities and providing scores for nearby attractions, schools, transportation and walks. For more information, visit Apartments.com/Rental-Manager.
